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Crafting Compelling Job Ads for the European and American Esports Industry

The esports industry has been growing at a remarkable rate over the past few years, particularly in Europe and America. With this exponential growth comes a high demand for talent, ranging from players, coaches, analysts, social media managers to event organizers. However, with so many available job opportunities, it can be a daunting task for businesses in the esports industry to attract the right candidates. By crafting compelling job ads, companies can effectively market their open positions and attract the right talent for their needs.

Understanding Your Target Audience

The first step in creating a compelling job ad is understanding your target audience. Different job opportunities will appeal to different candidates, depending on their level of experience, skillset, and personal preferences. It's crucial to understand the motivations and preferences of your target audience to create a job ad that resonates with them.

For example, if you're advertising for a position in the player's category, you should consider what skills and experience are required, what type of game is involved and whether you're looking for a skilled person or someone who is a beginner but willing to learn. If you're advertising for an event organizer, consider the level of experience required, whether the job is strictly based on a virtual setting or involves the organization of real-life events, what kind of events will be handled, and what tools or software is necessary to make them successful.

Be Clear and Concise

When crafting job ads, it's essential to be clear and concise. Candidates don't want to read lengthy paragraphs describing an extensive list of requirements nor a story about how great your company is. They want to know exactly what kind of job is being offered and what kind of skills and experience are required.

Be specific about what the role entails, such as the tasks involved, the working hours, the level of experience required, and your expectations. Clearly state the skills and qualifications needed and the salary or compensation offered. Always make sure that you mention the location and whether the job offers flexible hours or remote work.

Use Industry Jargon

Using industry jargon in job ads can attract more qualified candidates who understand the specific terminology of the esports industry. Although it may be tempting to use general language to appeal to a broader audience, doing so can confuse candidates about exactly what skills and knowledge are required.

Using industry-specific language will also weed out unqualified candidates who may not have the experience or understanding of the esports industry to meet your specific needs. To give an example, an ad for a 'LOL caster' or 'OW coach' will resonate better with someone who's already familiar with MOBA games or Overwatch and understands the terminology.

Provide a Company/Culture Overview

Candidates value a company that shares their values, interests, and goals, making it essential to give an overview of your company and culture in job ads. Providing a clear understanding of the company culture and its mission statement can help candidates determine if the work and environment match their interests and values.

Providing information about the work environment, such as perks or benefits that may be offered, can help create a positive impression of the company and attract more qualified candidates. It is also recommended to include links to social media pages or the company's website for further information about the company culture.

Conclusion

Crafting compelling job ads for the European and American esports industry is crucial to attracting the right candidates for your business needs. Understanding your target audience, being clear and concise, using industry jargon, and providing a company and culture overview are all effective strategies to make your job ads stand out from the competition. By following these practices, you can increase the quality and quantity of candidates applying for your open positions while building a positive reputation in the esports industry.